Son of Godfrey ROCKEFELLER, b.1783 and Lucy AVERY, b.1786,
In 1856, having assumed the name William Levingston, he married Margaret Allen (abt.1835–) in Norwich, Ontario, Canada, without issue. While still married to his first wife, he had two daughters by one Nancy Brown:
William Avery Rockefeller, "Big Bill," was a traveling salesman who advertised himself as a "William Rockefeller, the Celebrated ...